Prioritizing Factors of Entrepreneurial University to Inculcate Enterprise Formation Pursuit Among University Graduates Using Analytical Hierarchical Process


 Enterprise Formation Process, Internal Motivation, Analytical Hierarchical Process, Entrepreneurial University, Expert Choice.

How to Cite

Muhammad Umar, & Mirza Jahanzaib. (2017). Prioritizing Factors of Entrepreneurial University to Inculcate Enterprise Formation Pursuit Among University Graduates Using Analytical Hierarchical Process. Journal of Basic & Applied Sciences, 13, 534–544.


The objective of this paper is to prioritize entrepreneurial activities in higher education institutions to inculcate enterprise development pursuit among university graduates. Various phases of enterprise development process are determined along with prominent activities of entrepreneurial universities through literature review. Problem formulation is done by structuring goal, objectives and alternatives into a hierarchical model in order to prioritize factors with the help of Analytical Hierarchical Process (AHP). Experts of academic entrepreneurship are approached for pairwise comparison of factors on the preference scale of nine levels with the help of software tool Expert Choice 11. After recording judgments, preferences of all experts are combined in order to get overall priorities of objectives and alternatives. Results show that Internal Motivation has highest and Business Growth and Sustainability have lowest priority along with priorities of all other objectives of enterprise formation process falling between both. Moreover, University Incubation Center is prioritized among alternatives in order to achieve objectives. Sensitivity analysis of results is carried out with the help of Expert Choice in which weight of a single objective is varied to observe effect on hierarchical model. Research presents a complete picture to academicians and policy makers to determine role of universities for entrepreneurship development in country. It will also help government officials to allocate resources in a prioritized way in order to achieve specific objectives. .


Cantaragiu R. Towards a conceptual delimitation of academic entrepreneurship. Management & Marketing 2012; 7(4): 683.

Bruton GD, Ketchen DJ, Ireland RD. Entrepreneurship as a solution to poverty. Journal of Business Venturing 2013; 28(6): 683-689.

Qureshi S, Fawad S. An exploratory study of entrepreneurial centers in pakistan: an untapped market opportunity.

Mirani MA, Yusof M. Entrepreneurial engagements of academics in engineering universities of Pakistan. Procedia Economics and Finance 2016; 35: 411-417.

Busenitz LW, et al. Entrepreneurship research (1985–2009) and the emergence of opportunities. Entrepreneurship Theory and Practice 2014; 38(5): 981-1000.

Haynie JM, et al. A situated metacognitive model of the entrepreneurial mindset. Journal of Business Venturing 2010; 25(2): 217-229.

Turabik T, Baskan GA. The importance of motivation theories in terms of education systems. Procedia-Social and Behavioral Sciences 2015; 186: 1055-1063.

Morgan J, Sisak D. Aspiring to succeed: A model of entrepreneurship and fear of failure. Journal of Business Venturing 2016; 31(1): 1-21.

Rizwan A, et al. Analysis of factors affecting the stress level of engineering students from remote areas. International Journal of Engineering Education 2013; 29(4): 926-932.

Sarasvathy SD. Making it happen: Beyond theories of the firm to theories of firm design. Entrepreneurship Theory and Practice 2004; 28(6): 519-531.

Renko M, et al. Understanding and measuring entrepreneurial leadership style. Journal of Small Business Management 2015; 53(1): 54-74.

Monippally MM. Accidental entrepreneurs: Kwench Library Solutions. Asian Case Research Journal 2014; 18(02): 317-338.

Ngoasong MZ, Kimbu AN. Informal microfinance institutions and development-led tourism entrepreneurship. Tourism Management 2016; 52: 430-439.

Awogbenle AC, Iwuamadi KC. Youth unemployment: Entrepreneurship development programme as an intervention mechanism. African Journal of Business Management 2010; 4(6): 831.

Markuerkiaga L, Errasti N, Igartua JI. Success factors for managing an entrepreneurial university: Developing an integrative framework. Industry and Higher Education 2014; 28(4): 233-244.

Philpott K, et al. The entrepreneurial university: Examining the underlying academic tensions. Technovation 2011; 31(4): 161-170.

Lyons TS. Leveraging commercial and social entrepreneurship for the revitalization of marginalized urban communities 2016.

Hussain D, Yaqub MZ. Micro-Entrepreneurs: motivations, success factors, and challenges. International Research Journal of Finance and Economics 2010; 56: 22-28.

Ali A, Topping KJ, Tariq RH. Entrepreneurial attributes among postgraduate students of a Pakistani university. Online Submission 2010; 7(5): 66-77.

Munbarka K, Yousaf U, Altaf M. Entrepreneurial attributes among postgraduate students of a Pakistani university. Journal of Women’s Entrepreneurship & Education 2012; 2012(3-4): 86-101.

De Silva LR, Uyarra E, Oakey R. Academic entrepreneurship in a resource-constrained environment: diversification and synergistic effects, in Technology transfer in a global economy 2012; 73-97. Springer.

Umar M, Jahanzaib M. Leverage economic and social gains through entrepreneurial orientation of universities. in Conference Proceedings ICMBT-2017.

Peregrin S, Jablonsky J. Analytic hierarchy process as a tool for group evaluation of healthcare equipment. International Journal of Business and Systems Research 2016; 10(2-4): 124-141.

Al-Harbi KMA-S. Application of the AHP in project management. International Journal of Project Management 2001; 19(1): 19-27.

Ishizaka A, Labib A. Analytic hierarchy process and expert choice: Benefits and limitations. Or Insight 2009; 22(4): 201-220.

Jahanzaib M, Akhtar K. Prioritizing key quality indicators for engineering education using analytical hierarchical process (AHP): Case study.(pp. 1-12). in Proceedings of Pakistan’s 4th conference on quality assurance in education, organized by Pakistan Institute of Quality Control, Lahore on 2005.

Masood SA, Jahanzaib M, Akhtar K. Key performance indicators prioritization in whole business process: A Case of Manufacturing Industry. Life Science Journal 2013; 10(4s)s: 195-201.

Saeed AL. Allama Muhammad Iqbal’s concept of the Ego/Khudi and the concept of unity of being. Mysticism in East and West The Concept of the Unity of Being: p. 248.

Higher Education Commission (HEC) Pakistan, Home Page [online

“World Bank. 2015. World Development Indicators 2015. Washington, DC. © World Bank. https://openknowledge. License: CC BY 3.0 IGO.”

Oxford Dictionaries, Definition of entrepreneurship in English [online

Small and Medium Enterprise Development Authority (SMEDA), Home Page, Ministry of Industries and Production [online

Small and Medium Enterprise Development Authority (SMEDA), Punjab-Entrepreneurship Development [online

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2017 Muhammad Umar , Mirza Jahanzaib